Skaha Lake, Penticton | Destination BC & Kari Medig

About us

Green Label Creative offers custom website design and development, marketing, and communications services to mindful brands in British Columbia.

Thompson Sound | Kimberley Kufaas, Sea Wolf Adventures

Behind the Label

Our operating name, “Green Label Creative” is derived from the term ‘White Label’— a product or service produced by one company that other companies rebrand to make it appear as if they had made it, OR in other words, the practice of branding a product with your company’s name and logo instead of the manufacturer’s. We exist to help businesses who offer authentic, eco-friendly (‘green’) products and experiences, to form and convey their brand; we introduce them to the right language, visuals, and tactics to highlight their offerings with impact.

Our brand drew inspiration from the land, wildlife, and culture that make British Columbia a diverse and vibrant, world-renowned destination. The topographic lines traversing each page, the imagery, and accent colours are all an ode to traits of our beautiful province. When people interact with our brand, we want them to feel the allure of nature, a shared responsibility to protect it, and a desire to respect and honour the diverse cultures within BC. We are warm, welcoming, and passionate about preserving the wild spaces we all enjoy.



Our colour palette aims to inject you with energy. It was influenced by colours often seen in BC’s wild spaces — we nod to our old-growth forests, moss covered rocks, and the highly integral, wild Pacific salmon.


Our logo showcases a label, with an element of nature; a leaf, stemming from the ‘G’ in “Green Label Creative.” We incorporated Geometos and a refined variant of Foda Display, which are simple, yet bold fonts for a statement display.


Our typeface feels familiar and legible utilizing both Source Serif and Playfair Display fonts. As a key aspect of our design, these were smoothly integrated as overlay on lively visuals and a topographic background.


Museum of Anthropology, UBC | Destination BC & Anatole Tuzlak

Land Acknowledgement

We would like to gratefully recognize and acknowledge that we live, work, and play on the unceded territories of the Snuneymuxw, Snaw-naw-as, and Stzuminus people, as well as on the unceded traditional territories of the xʷməθkʷəy̓əm, Sḵwx̱wú7mesh, and səlilwətaɬ Nations.

If you’d like to learn more about Indigenous territories, languages, lands, and ways of life in BC, Native Land Digital is a great resource.

The Founders

Jessica Fremlin


Jessica is a gregarious marketing and communications professional with an entrepreneurial spirit and a passion for promoting sustainable, meaningful, and responsible travel while honouring, nurturing, and protecting the diverse communities and intricate environments of British Columbia. She has 15+ years in the tourism industry, complemented by studies in Sustainable Business Strategy, Global Business, and Leadership at Harvard’s Business School.

Chris Botting


A website, brand, and print designer by trade; Chris has worked in the industry for over 20 years, and in tourism for 10 years. He is inspired by the diverse range of natural beauty within British Columbia and is eager to assist those businesses who offer wilderness experiences to fellow outdoor lovers. Chris holds a background in Information & Technology from Douglas College.

Gribbell Island, Great Bear Rainforest | Destination BC & Yuri Choufour

How can we help promote your business?

Branding / Design / Web Design & Development / Copywriting / Marketing