Our client: Based in the artisan town of Chemainus, BC, Serious Brewery is a startup craft brewery dedicated to craftsmanship, community, and authenticity. Locally owned and operated, they brew high-quality beer on-site using innovative techniques and bold, unique flavors. Their brand strikes a balance between refined and approachable—offering a premium craft beer experience without the pretension. Rooted in local pride and built to serve both residents and visitors, Serious Brewery is helping shape the future of Chemainus’ vibrant, tourism-driven community.

Our work: Development of a brand identity that captures the spirit of their craft and their commitment to excellence. From typography and colour palette to a full brand kit, we sculpted a visual language that is authentic, inviting, and confident. At the heart of the brand is a distinctive logo featuring an eagle—a powerful symbol of vision, strength, and precision that reflects the brewery’s refined approach to brewing: bold, and meticulous. We extended the brand through product visualizations, allowing Serious Brewery to see—and share—their identity fully realized in the market.