Jessica worked alongside her mother and brother to help build what is now a world-class wilderness resort, from the ground up. From a young age, she became familiar with wearing many hats and with the intricacies of running a small business. After holding various hospitality positions in high-end adventure travel, she transitioned into tourism marketing. Jessica is passionate about promoting sustainable, meaningful, and responsible travel while honouring, nurturing, and protecting the diverse communities and environments of BC.

Jessica has been fortunate enough to travel all over the world, and despite that, British Columbia is still her favourite place. She’s passionate about shaping a thriving, dynamic, and sustainable tourism sector for the province. She helped grow the Wilderness Tourism Association of British Columbia‘s marketing program from its infancy, which now drives traction and business to its membership of 50+ tourism businesses and stakeholders, encourages the protection of British Columbia’s wild spaces, and positions wilderness tourism as a sustainable economic enterprise. Jessica is an integral member of Siwash Lake Wilderness Resort‘s strategic planning team — a boutique and luxury wilderness resort located in interior BC — and she continually looks to support companies striving to make a positive environmental and social impact. She also proudly serves on Destination British Columbia’s Tourism Marketing Committee.